Bretz RV Picks Motility Software for Inventory Mgmt.

Motility Software, a leader in end-to-end dealer management solutions, today (May 12) announced that Bretz RV & Marine has selected Motility Software to help transform inventory while saving time and money for Gull Boats & RV location.

“We’re ecstatic to see Gull Boats & RV leading their service transformation with Lot Metrix,” Brad Rogers, CEO at Motility Software, stated in a release. “The Bretz team was our earliest adopters and have shown us the immense value this can bring to any dealership.”

Founded in 1967, Bretz is a premier specialty dealer in Montana and Idaho with locations in Missoula, Nampa, Boise, and Billings. The main location in Missoula has nearly 38+ acres and 600-700 customer storage units. They are also the largest RV and Marine dealer in Montana, Idaho, eastern Washington, Wyoming, and the Dakotas.

Bretz has seen significant growth in recent years and the primary location has multiple service bays, a large showroom, and an outdoor space for inventory. With the addition of Gull Boats & RV, Lot Metrix will be utilized in all locations to create and assign unit moves to drivers so they can claim tasks directly from the app.

“Lot Metrix is my best friend and the single best tool we have,” said Casey Garard, Service Manager at Gull Boats & RV. “I have been with Bretz for 26 years and I don’t know how we ever lived without it. When you’re trying to get the most of the service resources you have, keeping things moving with full bays is critical.”

Prior to Lot Metrix, Bretz had a cumbersome and time-consuming process. If a unit needed to be moved on the lot, they would use a 2-way radio to communicate with their drivers and share the new location a unit needed to be moved. The driver would aimlessly search for the unit and complete the assignment. As time went on, they acquired better quality radios, but it still proved challenging to communicate — signals were being blocked in the metal buildings, noisy forklifts, drivers were frustrated due to communication breakdown, techs were frustrated due to losing money, and leadership didn’t have proper oversight that it needed. They spent nearly $8,000 on radio setups that still weren’t an efficient way to communicate.

“I could never imagine going back to that kind of setup,” said Garard. “On a large lot, imagine a forklift driver searching for units aimlessly and getting frustrated that they couldn’t find what they were tasked to locate. We tried to organize the lot by model or types of units, but in all actuality, the unit could be in 4 or 5 different locations. The wear and tear on our forklifts, the fuel we were using, the wait times — it all stacked up.”

Lot Metrix is helping Bretz increase sales and service production while minimizing dealership liability. Assignments are on a tablet, drivers see the assignment, pick it up, and bring it exactly where it’s needed. The seamless breakdown of all vehicle movements from A to Z has minimized their liability of unnecessary repair costs. An added bonus is the robust reporting — employee performance, unit moves, and more.

When Garard was promoted to a Service Manager at Gull Boats & Marine, he was tasked with transforming their inventory management. Prior to Lot Metrix, the Gull technicians were paid to move units. They would clock into a flag, go on a forklift, get their unit, and move it. In March, he calculated the time it took his team to move units and dropped it from the retail rate. He was able to identify roughly $23,000 in lost production time that could have been spent on higher priority tasks or helping customers who have been waiting to get their boats and RVs worked on. Garard estimates the savings is likely closer to the $30,000 a month mark for Gull and was likely millions at the primary Missoula location prior to utilizing Lot Metrix.

The efficiency savings are staggering — get more work done, improve lead time and wait time, and streamlined the backlog.

Garard goes on to say, “As someone who is paid off production, we need to be cutting edge to ensure we are hitting the mark. Here at Gull, we deal with a 6+ acre footprint but doing it the caveman way just doesn’t make sense. If I could give dealers one piece of advice, the payoff is massive. Get rid of the radios — you need Lot Metrix!”

Motility is working hard on enhancements to Lot Metrix 2.0 and expects those to be released later this quarter. To learn more about Lot Metrix, Motility offers a 2-week free trial for you to see the value first-hand.

About Motility Software Solutions
For over 36 years, Motility remains committed to providing best-in-class dealer management software (DMS) to over 7,000 users and 800 rooftops. Motility’s comprehensive software delivers an end-to-end solution to increase the efficiency for every critical function in a dealership, including inventory management, CRM, quoting, accounting, payroll and service scheduling, and more. Visit to learn more.