Preparations for RVIA’s 51st California RV Show, October 10-19 at Fairplex in Pomona, and the 41st National RV Trade Show, December 2-4 at the Kentucky Fair and Exposition Center (KFEC) in Louisville, are in full swing following record-setting exhibit space sales that will result in the biggest displays of RV products and accessories ever at the two facilities, RVIA reports.
The California RV Show has “smashed” its all-time record of 776,000 square feet, allocating space to 50 manufacturers and 23 suppliers during the June 19 and July 18 drawings at RVIA’s Western Regional Office in Riverside, Calif., covering a total 824,000 square feet.
“Exhibitors are clearly taking full advantage of the strong RV market and displaying more of everything for attending consumers and dealers to see,” said Show Chairman John Beaver, marketing director for Thor Industries Inc., Jackson Center, Ohio. “We’re looking forward to a terrific show and to what also stands to be record attendance.”
The California RV Show annually attracts more than 30,000 consumers, dealers and manufacturers’ representatives. In addition to the nearly twenty acres of exhibits, the show offers consumers a variety of RV care, use and travel seminars, provides entertainment to keep the tempo going plus daily prize drawings, complements of exhibitors. Numerous sponsorship programs are still available for manufacturers and suppliers to gain additional exposure during the show, according to RVIA’s public relations department.
Allocations for December’s National RV Trade Show, likewise, have topped 680,000 square feet – well ahead of the 2001 record of 670,000. Space was assigned to 81 manufacturers and 283 suppliers during the July 1 show space drawing at RVIA headquarters in Reston, Va. By mid-July, all 800 supplier booths were sold out, bringing the net square footage occupied by exhibitors to 764,700.
“We anticipate an extremely busy year for the National RV Trade Show,” said Beaver. “Every available square foot of exhibit space has now been assigned and will provide dealers with virtually every RV product, amenity and component available, not to mention numerous new products that will make their debut.”
Dealers attending this year’s Louisville Show can also take advantage of a variety of programs and seminars beginning with the Outlook 2004 Breakfast on Tuesday morning, December 2nd at the Executive West Hotel. Hosted by RVIA Chairman Claire Skinner, chairman of Coachmen Industries Inc., the event features reports on the state of the industry, the first year of the Phase III Go RVing national advertising campaign and progress reports on RVIA’s proactive public relations efforts. Meanwhile, sales and product seminars will be offered throughout the three-day show.