Chilly temperatures but sunny skies brought out a nearly record crowd to the 40th Annual York RV Show held March 9-11 at Pennsylvania’s York Expo Center. The event is hosted by the Pennsylvania Campground Owners Association (PCOA).
According to a press release, Show Chairman James Kesterke reported that show attendance was up 21% over last year while the 12 exhibiting RV dealers reported brisk sales. The event was spread through three buildings at the expo center, featuring more than 130,000 square feet of indoor space, plus an additional 25 units outdoors.
Thirty-three campgrounds showcased their facilities and 21 other booths sold camping-related items such as rugs, chairs and camping coolers. In addition, the show featured Camper Bingo, where 24 weekends of camping are given away to one winner each hour, and a grand door prize of $1,000 was awarded toward a new RV to the winner from New Holland, Pa.
An extensive advertising campaign was formulated which included TV, print, radio, billboards, posters, postcards, and of course social media. An online pre-roll video that targeted people who are in the market to buy or currently own an RV within a 100-mile radius of the show was also included.