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Go RVing Announces $11M 2011 Media Plan

Anticipated growth in recreation vehicle production will enable Go RVing to invest one-third more in advertising in 2011, further boosting the momentum of the RV industry recovery, according to a news release. If the University of Michigan shipment forecasts hold, Go...

Go RVing Unveils New Leads-Plus Program

Go RVing unveiled the new Leads-Plus Program to the RV industry and the expanded media plan for the upcoming year at Outlook 20011: “A New Era Begins” today (Nov. 30) at the outset of the National RV Trade Show in Louisville, Ky. In a presentation titled Go RVing:...

RVIA's Coon Focuses on Long-Term Trends

In a presentation titled “Forging Our Future” at Outlook 2011: “A New Era Begins” held today (Nov. 30) at the National RV Trade Show in Louisville, Ky., Recreation Vehicle Industry Association (RVIA) President Richard Coon examined emerging trends that will impact the...