This year’s CARAVAN SALON Düsseldorf posted all-time record attendance of 203,500 as the international trade fair marked its 55th year Aug. 26-Sept. 4 at Germany’s Düsseldorf Exhibition Centre.
“CARAVAN SALON 2016 was an outstanding event with great business, very good sales figures and the best mood. Despite the summery temperatures on the first weekend, this year’s fair will be the best in the event’s history and has more than met our expectations as organizers, as well as those of exhibitors,” said Joachim Schäfer, CEO at Messe Düsseldorf GmbH, in a press release. “Also noteworthy was the high number of first-time exhibitors accounting for some 34% of participating companies. The response to this year’s CARAVAN SALON proves how popular caravanning still is as a form of vacationing.”
A total of 590 national and international exhibitors presented product, in 12 halls as well as on the outdoor space as around 2,100 leisure vehicles representing 130 brands were on display.
“We are overjoyed with the trade fair result and are delighted that we have once again significantly exceeded last year’s figures,” said Gerd Adamietzki, sales and marketing director at Knaus Tabbert GmbH. “The overall mood and sales were excellent due to our excellent range of attractive vehicles but certainly also due to the good framework conditions that Messe Düsseldorf has offered us for the presentation in the Knaus Tabbert Hall 4. Dealers are drawing a very positive picture and their response reinforces the pleasing upward trend in the caravanning sector.”
Also reaching a new sales high was Hobby-Wohnwagenwerk Ing. Harald Striewski GmbH. “Despite the warm weather in the first half of the week demand from our customers as well as the quality of the conversations we had was exceptional,” reported Managing Director Holger Schulz. “Our verdict is once again significantly better than the last, already strong year.” With caravans, he said, it was primarily floor plans featuring children’s beds that were in demand. Furthermore, very many young families were interested in high-quality caravans with upscale fittings. “The CARAVAN SALON has become indispensable. When things go well in Düsseldorf post-fair autumn business is also generally strong,” added Schulz.
The trade fair also was successful for upstream suppliers. Carsten Oberwelland, senior vice president forAlois Kober GmbH, noted, “The CARAVAN SALON offers us ideal opportunities to gain direct feedback from our end customers. As a result of intense discussions we were able to discern trends and can therefore gear ourselves up well for the future.
“The drive for innovation in the sector continues unabated even though the sales figures of the previous year were not quite reached. However, the CARAVAN SALON is the undisputed leading fair worldwide. We were able to welcome customers from Australia and recorded more visitors from the Far East.”
The 56th CARAVAN SALON Düsseldorf will be held Aug. 25 (trade visitor and media day) to Sept. 3, 2017.