More than 250 U.S. dealers are making the most of the $15 million Go RVing media plan for 2015, getting leads, professional marketing materials, and enhanced visibility through the Dealer Tie-In Program.
According to a press release, every RV dealer benefits from the visibility of the Go RVing campaign, but the Tie-In program gives participating dealers access to consumer leads generated by the national campaign. Leads are accessed online and prioritized based on purchase time-frame. Dealers in the tie-in program can also purchase stock footage from the national campaign to create custom commercials and customize all the currently running national spots with five second bumps featuring their dealership’s name.
Dealers in the tie-in program also receive special Go RVing branded marketing materials each year. The 2015 premium is a bright green and white string of pennants ideal for lots, showrooms, and special events, which visually connect the dealership to the high profile national campaign. The program is affordably priced for dealers, at just $250 for a year of leads and access to other marketing materials.