More than 400 RV dealers from across the country have signed up for the 2009 Go RVing Dealer program.
Go RVing Dealers signed up for the optional tie-in program can access Go RVing leads 24 hours a day, seven days a week, via the industry only section at www.gorving.com. The lead program includes various search options so dealers can refine their marketing and pro
motion efforts based on their own needs. Whenever possible, leads are identified to help dealers target market those prospects closest to a buying decision, according to a news release from the Recreation Vehicle Dealers Association (RVDA). Dealerships can sign up for the program for the same price as in 2008, $225 for each location.
Right now, Go RVing dealers who have signed up for the program are in the best position to take advantage of leads from the 2009 media campaign. An improvement in Go RVing new unit assessments last month is allowing the industry campaign to start earlier with the direct response cable TV and Internet advertising. Instead of June, Go RVing direct response cable advertising began this month. Advertising is running on The Weather Channel, Travel Channel, Outdoor Channel, History Channel, and DIY. Internet advertising begins May 1 on Google and Yahoo search engines.
For more information or to sign up, visit www.rvda.org, send an e-mail to [email protected], or call the dealer services hotline.