Crumbs Bake Shop, a popular specialty retail chain, is celebrating its grand re-opening on Tuesday at 1385 Broadway (between 37/38th) in New York, beginning at 7:30 am, u

Under the direction of Marcus Lemonis, Chairman and CEO of Camping World Inc. and host of CNBC’s hit reality series The Profit, and Fischer Enterprises, owner of Dippin’ Dots, LLC and Doc Popcorn, LLC. Lemonis and Fischer Enterprises formed a joint venture, Lemonis Fischer Acquisition Company, LLC, to save the bake shop from closing its doors last July when it was on the heels of bankruptcy, and initiated plans for the bake shop to not only re-open its doors, but to put a process in place to diversify the brand and bring new products to the mass market, including a new cookie line, ice cream products and a chocolate bar among other confectionary items.

“Saving this iconic bake shop was important to me not only because of its existing delicious products, but because there is a tremendous opportunity to expand product offerings so that every sweet lover can find something they’ll enjoy,” said Lemonis. “We’ll be leveraging collaborations between Crumbs and other companies in my portfolio in the coming months to introduce a wide variety of treats that consumers across the country will have access to.”

“We are thrilled to be able to follow through on our promise by reopening the first of several Crumbs Bake Shop retail locations,” said Scott Fischer, C.O.O., Fischer Enterprises. “We believe we have found a winning formula by combining the beloved Crumbs cupcakes with an exciting new mix of products. The revamped Crumbs concept should appeal to both the existing Crumbs customer base and anyone looking for a great sweet or snack option.”

Lemonis will appear at Tuesday’s grand re-opening celebration at 12:45pm