A slate of new programs and initiatives will be rolled out to an anticipated record attendance during the 9th Annual Route 66 Rally, which opens this evening (Sept. 10) at the Wyndham Peachtree Conference Center just south of Atlanta.

Route 66 partner Dave Francis reported that over 200 dealer personnel representing around 90% of the network’s dealer locations would be on hand for the event, which runs through Wednesday.

“We’re extremely excited about this year’s rally,” Francis said. “In addition to a ‘State of the Network’ report we will be announcing a number of new programs and initiatives set in place by the management team and the adviser’s board.”

Around 30 Route 66 “partners” will also be in attendance, representing service companies and suppliers that support the network’s programs.

“There will be a Partner Expo where dealers can interact with the different companies that support the network,” Francis said. “But the partners will also be involved in all of the activities planned during the rally.”

The annual golf outing will kick things off this afternoon. Francis said that in addition to daily meetings with dealers, several social events were planned.

“We have a full agenda,” Francis said. “The weather is beautiful and we’re looking forward to a great gathering.”

The ROUTE 66 RV Network has grown into a network of around 140 independent dealership locations in 40 states. For additional information on the Route 66 RV Network call Rob Merrill or Dave Francis at 913-317-6678.