A record number of Americans plan to travel this Memorial Day holiday, marking the tenth consecutive year of increased travel for this traditional launch to the summer travel season, according to Florida,-based AAA.

Despite higher gas prices, 34.4 million Americans are expected to travel 100 miles or more from home, up 3% from last Memorial Day and 31% from the 1991 holiday.

AAA’s pre-holiday Fuel Gauge Report shows self-serve regular gasoline averaging $1.465 per gallon, 30.8 cents higher than last Memorial Day.

The Orlando-based organization’s annual Memorial Day survey projects 28.4 million people will be traveling by auto, light truck or recreational vehicle, a 3% increase over 1999.

The greatest number of Memorial Day auto travelers will originate in the West with 6.6 million, followed by the Southeast with 6.5 million; Midwest, 5.7 million; Northeast, 5.1 million; and Great Lakes, 4.5 million.

Towns and rural areas are the destinations of choice this year garnering 27 percent of the holiday travel volume. Sixteen percent plan to stay in RVs or tents; Nine percent plan to stay in state or national parks.