Accuride International, a designer and manufacturer of sliding hardware, has launched an online store to expand access to a wide range of its products to both B2B and B2C customers.
“Customers have told us that they need to be able to order a broad selection of our slides anytime, anywhere and on any device,” said Sid Kalantar, senior VP of sales and marketing for Accuride. “Our e-commerce channel enables us to close geographical distribution gaps, allowing customers to purchase a full assortment of specialty products, as well as popular slides, including undermount and heavy-duty options.
“We have invested serious time and effort to design and build a customer-friendly e-commerce website, supported by personalized assistance to help customers choose the right products for their needs. Customers may also consult an extensive array of online resources, including a slide glossary, FAQs, videos, guides, CADs and case studies.”
Accuride’s move into e-commerce, initially available to U.S. and Canadian customers, aligns with a growing trend among B2B companies, including manufacturers. About 40% of manufacturers have an e-commerce site, and 69% of those that don’t expect to launch one within two years, according to a recent survey by B2BecNews.
In addition, Forrester estimates total business e-commerce at $1.1 trillion, or 12% of total B2B sales in the U.S., now, and it projects an increase to $1.8 trillion, or 17% of U.S. B2B sales, by 2023.