ADCO Products, a division of Covercraft Industries, announced today ()ct. 20) that it has partnered with Airstream Inc. for a line of high-end licensed interior and exterior soft-goods to include motorhome covers, floor mats and lifestyle products.
“We are thrilled to align ourselves with perhaps the most iconic brand in the RV industry,” said Morgan Ein, vice president of sales and marketing at Covercraft Industries. “We know that Airstream is focused on quality driven by its distinctive and iconic design and ADCO is well positioned to capitalize on this business strategy.”
ADCO plans to develop and distribute Airstream-branded products to the manufacturer’s dealer network within the United States and Canada while also partnering with Airstream’s Wally Byam Club.
“Airstream and ADCO have an exciting opportunity to bring innovative and unique products to market that will allow our customers to keep their Airstream touring coach protected and looking like new,” said Mollie Hansen, vice president of marketing for Airstream. “This partnership ultimately benefits the Airstream owner and we are thrilled to work with the Covercraft group as their commitment to quality aligns well with ours.”
The Airstream products are expected to be available by the first quarter of 2018.