Salt Lake City-based ADP Lightspeed has introduced Lightspeed Loyalty Rewards that will “help dealerships develop long-term relationships with their customers and capture repeat business in every department,” according to a press release.

Lightspeed Loyalty Rewards is a cardless, points-based rewards program that allows a dealer distribute points to customers for sales, service, accessory and parts purchases. Dealers can also award points for participation in events and owner groups. Customers may redeem those points by logging into their Rewards Account and either printing a gift certificate or sending the certificate to a mobile device. On a mobile device, the dealer can easily scan a bar code displayed on the screen of their phone or tablet.

“Our new loyalty program is huge for dealerships. Lightspeed Loyalty rewards will bring back customers to the dealership and turn them into repeat customers,” said Greg Smith, general manager of ADP Lightspeed. “The program is completely integrated with Lightspeed and requires very little training to get started.”

He added, “Gone are the days where dealers give discounts to customers they’ll never see again. Our product builds loyalty and encourages customers to visit often.”

The back-end reporting tool inside Lightspeed Loyalty Rewards gives dealers the power to manage points, view balances and create special events and promotions. Dealers can assign certain products or services to deliver 2x, 3x, or 4x points to the customer. The program is customized by the dealer for their customer. Full Lightspeed integration also means that point balances are updated and customers are notified with every transaction, automatically.