RVIA logoThe Recreation Vehicle Industry Association (RVIA) announced major changes to the upcoming National RV Trade Show in Louisville, Ky., Nov. 28–Dec. 1. With a significant investment, the show will unveil exciting new elements to go along with popular tried-and-true features to benefit all attendees, RVIA reported in a press release.

The Outlook 2017 program, a long-standing show opener, will feature Captain “Sully” Sullenberger delivering the keynote address. While he is best known for serving as captain during what has been called the “Miracle on the Hudson,” Sullenberger is an aviation safety expert and accident investigator, appearing as a regular on CBS News, while also serving as founder and CEO of Safety Reliability Methods Inc., a company dedicated to management, safety, performance and reliability consulting.

Outlook 2017 is slated for Nov. 29 with doors opening at 7 a.m. and the program starting at 7:30 a.m.

Captain Captain “Sully” Sullenberger

In addition, the National RV Trade Show will debut newly-added show floor features this year to help engage attendees in more “experiential’ and immersive ways that highlight new products and new programs, as well as engaging education to keep buyers on the show floor. These areas include:

“¢ Lookout Point – a virtual reality tour emerging attendees into the community that is RVing. You’ll get a chance to review user profiles, learn what makes them tick. Experience “sneak peeks”; understand technology and more.

“¢ Material ConneXion – an interactive display area from the world leader in material innovation. As trusted advisors to Fortune 500 companies, attendees can see the products of tomorrow designed through smart materials and design.

“¢ The Campfire – attendees will get a chance to participate in live story-telling and short industry presentations from experts. Listen, learn and kick back in this newly created education-meets-lounge area on the show floor.

“¢ The Patio – Charge your devices, network, participate in some Trivial Pursuit and hang out with peers.

“¢ JumboTron & Selfies – Have some fun capturing those social media moments.

“¢ Go RVing Activation Area – Enjoy this interactive setting.

Educational opportunities are also on the docket with the first-ever Monday sessions running concurrently with insights for dealers, campground operators, manufacturers and suppliers.  Also, the “keynote for the day” is delivered by brand visionary and marketing guru Ken Schmidt, a legendary former director of communications strategy for Harley-Davidson Motor Co.

The show features new educational sessions throughout the week with informative topics such as asset protection, online/social media, current trends in legislation and more. In addition, power talks will be presented by industry authorities on new materials, consumer trends and advocacy. Plus dealers can send their tech crews to Tech Academy and sales teams to Sales & Customer Service Instruction.

“We are really excited for this lineup of special features and education,” said Liz Crawford, RVIA’s senior vice president of trade shows and events. “The show team has been hard at work lining up a reinvigorated trade show and experience for the 2016 installment. The investment by RVIA, and the continued support of the industry, is helping fuel what promises to be the best show on record. In fact, preregistration is up over last year “” and exhibitor participation is looking to outpace previous years as well.”

Exhibitors interested in sponsorship opportunities should contact RVIA Sponsorship Sales Team at 703-594-6065 or [email protected]. To register to attend, go to rviashow.org or call 508-743-9618. Media contact: Kevin Broom at [email protected] or call 571-665-5844.