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The Recreation Vehicle Industry Association’s (RVIA) Outlook 2009 program, set to kick off the National RV Trade Show Dec. 2 in Louisville, Ky., will center around the theme “We’ve Got Heart.”
The multimedia event will feature several informative presentations, including:

  • Straight From the Heart – RVIA President Richard Coon shares his thoughts on what the future holds for the industry.
  • Heartening Words From Go RVing – Go RVing co-chairmen Don Walter and Tom Stinnett and RVIA Chief Marketing Officer Gary LaBella examine how the national advertising campaign is positioning the industry to grow as the economy improves.
  • A Heart to Heart Talk with RVIA Public Relations – PR Committee Chairman B.J. Thompson and LaBella provide an entertaining review of national media coverage, concluding with RVTV, a highlight reel of the best broadcast RV news and entertainment hits from 2008.
    As always, the show will also feature special guests and surprises.
    Outlook 2009 will be held in the Kentucky Exposition Center’s (KEC) South Wing mezzanine level ballroom. Doors open with a complimentary sit-down breakfast at 6:30 a.m. and the program begins at 6:45 a.m.