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Affinity Group Inc. (AGI), through its AGI Events division, has announced the acquisition of Plus Events, a Las Vegas, Nev.-based producer of six consumer shows in the RV, boat, camping, and home and garden markets.
The acquisition is the third in the past 15 months for AGI Events, increasing their consumer show total to 24 events in 11 cities.
“We have a very aggressive plan to expand our show division at AGI,” said Steve Hedlund, president of AGI Events. “The marriage between strong, local RV, boat and powersports shows and AGI’s extraordinary media and marketing assets creates far greater value for show exhibitors. There is a great upside for both our customers and our overall business.”
The shows acquired with Plus Events will be combined with AGI Events’ existing Pomona RV and Lifestyle Show in California to form a southwest regional group. Harry Sleight, who together with Shirley Kocman founded Plus Events, will lead the group as vice president/regional manager.
“AGI’s involvement with the business Shirley and I have built over the past 18 years will bring significant strength to all of our shows,” said Sleight. “I look forward to the marketing muscle that will be added to the shows we already produce and to the prospects for new shows as well.”
Sleight’s Las Vegas-based group produces shows in Sacramento, Calif., Reno, Nev., Las Vegas and Pomona. Currently AGI Events also produces five shows from its Minneapolis, Minn.-based group and 12 shows from its Richmond, Va.-based group.
“These shows are primarily local businesses, thus the regional office and management structure will stay intact,” said Tom Gaither, senior vice president of AGI Events. “While we intend to harness the marketing power of AGI to strengthen and expand the shows, we also realize that the local relationships with customers and vendors are what make each of these shows unique. Our opportunity is to add value to those existing relationships.”
AGI is parent to RV Business and RVBUSINESS.com.