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When Hurricane Katrina struck the Gulf Coast, the Affinity Group Inc. (AGI) and its employees acted quickly to join in the mobilization of resources for the survivors of the United States’ single largest natural domestic disaster. As of last week, cumulative cash contributions hit the $188,000 mark.
In response to the massive disaster, AGI doubled its traditional matching efforts, so that each $1 contributed by an AGI employee resulted in $3 going to the appropriate charitable fund for relief efforts. The result was $140,000 in cash contributions coming from AGI and its brands.
The Good Sam Club joined in the relief efforts as well with an additional $48,000 in cash contributions. The organization of RV owners seeded their fundraising effort with an initial $10,000 contribution that was matched by nearly $38,000 from its members.
Through its nationwide retailer, Camping World, AGI also contributed more than $70,000 worth of merchandise to hurricane victims in Louisiana. Tents, sleeping bags and apparel were delivered to local relief efforts in both Baton Rouge and Lafayette — two of the fastest growing cities due to the large number of evacuees being housed in shelters.
“We are so proud that our employees and club members opened their hearts and checkbooks to make such a generous donation,” said Mike Schneider, CEO of AGI. “When they asked us how they could help, we had no idea of the generosity they would show toward those who lost everything.”
In addition, the Good Sam Club is currently coordinating a temporary housing solution between RVsForHumanity.org and its club members who want to donate trailers or motorhomes for those left homeless by the hurricane.
The company also is posting all job openings for AGI and Camping World on the U.S. Department of Labor special job site for Hurricane Katrina victims who are looking for employment in new cities due to relocation at www.jobsearch.org/katrinajobs.
AGI is parent to RV Business and RVBUSINESS.com.