Ehlert Publishing Group Inc., owner of Powersports Business magazine and an affiliate of Affinity Group Inc. (AGI), recently acquired Powerboat magazine, a leading performance boating publication.
“We are proud to add Powerboat to our growing stable of boating media,” said Steve Hedlund, president of Maple Grove, Minn.-based Ehlert, while announcing the purchase with Jerry Nordskog, owner of Nordskog Publishing Inc. in Ventura, Calif. “Powerboat magazine is the unquestioned leader in the high-performance category, and it is an outstanding complement to our other titles in the boating market, which include Trailer Boats, Bass & Walleye Boats, Watercraft World and Boating Industry.”
The publication was founded in 1968 with a focus on performance boats, engines, poker runs and race coverage. The magazine is well known for its “Performance Trials,” regarded as one of the industry’s most comprehensive and authoritative testing programs.