Camping Life magazine is one of three magazines that was sold by Poole Publications Inc. to Ehlert Publishing Group Inc., a unit Affinity Group Inc., the companies announced today (Oct. 15).
In addition to Camping Life, Ehlert also acquired Trailer Boats and Bass & Walleye Boats. The three Poole titles will be combined with Ehlert’s personal watercraft magazine, Watercraft World, to form a boating-focused publishing group, according to the statement made jointly by Ehlert President Steve Hedlund and Wiley Poole, vice president of publishing for the three magazines.
Poole will join Ehlert as group publisher for the combined titles.
“I am very excited about joining forces with Ehlert,” he said. “It is a step designed to propel us to the next level in terms of market position and prominence. This association will avail us of new resources to grow faster than ever.”
Poole Publications, founded in 1971 with the creation of Trailer Boats, has become the recognized authority in powerboats under 30 feet. The company launched Bass & Walleye Boats in 1994 to appeal to the owners of performance-oriented freshwater fishing boats.
Camping Life was launched in 1998 to serve family-oriented camping enthusiasts.
Ehlert, founded in 1976, publishes trade and consumer magazines and directories focused on the all-terrain vehicle, motorcycle, personal watercraft, snowmobile, bowhunting, fly fishing and boating markets.
TL Enterprises, publisher of RV Business and RVBUSINESS.COM, is another Affinity Group subsidiary.