Airstream Inc. reported record orders during the Jackson Center, Ohio-based company’s National Dealer Meeting and New Model Introduction, held May 24-27 at Caesar’s Palace in Las Vegas, Nev.
According to a press release, Airstream presented its 2007 models while also discussing future plans for improved services and processes to support the company’s dealer base.
The company, founded in 1931 and celebrating its 75th anniversary, said it received a 36% increase in orders compared to last year’s dealer meeting.
Product highlights included:
• Introduction of 75th Anniversary travel trailer line
• Class B Interstate van with a new rear dinette floorplan
• Basecamp toy hauler line designed in tandem with Kelty and Nissan Design America
• The addition of three front bedroom models offered in two lengths and in each of Airstream’s three main product lines.
During the meeting, the company also reintroduced the Airstream Dealer Council designed to gather detailed feedback from a select group of flagship dealerships.
“We are very pleased that our dealer body shares both our vision and our confidence in where the company is headed,” said Bob Wheeler, Airstream president. “Our message of renewed focus on dealer success and profitability seems to have struck a chord, and the new products we displayed seem to be adding to the momentum we have built up over the last several years.”