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Airstream Inc. introduced new product, processes and support services to its dealer body during the company’s National Dealer Meeting, June 15-17, at Caesar’s Palace in Las Vegas, Nev.
Airstream, which is celebrating its 75th anniversary, unveiled the new A-Series diesel motorhome to the dealer contingent. Other product introductions included: all-new Parkway and Westfalia Class B motorhomes built on the Dodge Sprinter chassis with a Mercedes-Benz diesel engine; a new 23-foot Safari travel trailer and Safari “Special Edition” trailer series; and a new 16-foot Quiksilver Edition Bambi trailer developed in partnership with surf-style and apparel company Quiksilver.
In addition, the company outlined its new Airstream Mobile Business Solutions division, which builds commercial vehicles for mobile marketing. Future products and designs include the new Base Camp trailer and new motor coach designs scheduled to be launched later this year.
The company also detailed the proprietary AirPort dealer communication system that features electronic warranty and parts ordering, and “LEADstream,” a new web-based sales lead-generation tool developed with Channelblade Technologies.
In response to the company’s new product, Airstream reported a 68% increase in orders compared with its 2004 dealer meeting.
“Dealers recognize Airstream’s incredible momentum, especially after Airstream has been one of the fastest growing companies in the RV industry for each of the last two years,” said President Dicky Riegel. “This record order input reflects the company’s focus on its core values of quality, innovation and design, the same three attributes Airstream was founded upon in 1931.”