SNOWBIRD, Utah — Kicking off last night with a welcome dinner and reception, Airstream’s 2026 International Dealer Meeting is officially underway at the Snowbird Resort in Snowbird, Utah, just outside Salt Lake City. The venue is known for its beautiful mountain-side accommodations and stunning views of Little Cottonwood Canyon.
“Every year we start to look at more and more creative places where we can have this meeting. I think this certainly sets the high watermark — no pun intended,” said Airstream President Bob Wheeler.
“What we did do today is have a fantastic dealer council meeting. Maybe the best one. I feel like we say that every year, but honestly this one, the pace was good, content was good, the feedback and dialogue was excellent. We hear about things we’re doing well and we hear about things we could do better, which is really the purpose,” Wheeler continued. “So, it’s our effort to really demonstrate that when we talk about partnership it’s more than just lip service. So great things will come out of that.”
The bulk of the Dealer Meeting takes place today, with formal presentations and guest speakers in the morning to be followed by afternoon seminars, a sponsor showcase and a review of products from the Jackson Center, Ohio-based manufacturer’s 2027 lineup. Tuesday evening will conclude with Airstream’s awards reception and dinner. Tomorrow (July 1), attendees will have time to explore Snowbird’s activities and experience all the resort has to offer.
