Airstream Inc. has announced the appointment of Swift Group as the sole distributor for Airstream in the U.K.
As reported by Caravan Times, the partnership brings together two companies with complementary strengths and a commitment to realize the potential of Airstream in the UK.
“This is a fabulous new opportunity for Swift Group, with significant promise in an untapped market,” said James Turner, Swift Group managing director. “I am delighted that Airstream has recognixzed the quality, passion and unrivalled capability that Swift possesses. I look forward to a long and fruitful partnership.”
Airstream was founded in the U.S. by Wally Byam in the 1920s. Today, Airstream counts Oscar winners and rock legends among its loyal followers. Easily recognized by the distinctive shape of their riveted and rounded polished aluminum, many have been magnetized by the inescapable pull of the Airstream range of luxury trailers.
“Over the last decade, Airstream has developed a strong foundation in the U.K. and we believe Swift Group is the right partner to help us take it to the next level,” said Bob Wheeler, president and CEO of Airstream, Inc. “There is tremendous potential for Airstream in the U.K. and we fully expect to see sales accelerate in the coming years.”
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