Bill Ward III is steering his Denver-based Airstream rental business into a new direction.
According to BusinessDen, where he once rented the aluminum-clad campers to families and music festival attendees, he’s now going corporate with Living Airstream.
Ward has been buying up vintage Airstream shells from the ‘50s, ‘60s and ‘70s for cheap – between $5,000 and $7,000 – and repurposing them as event venues instead of campers.
“We’re putting more of a focus on the corporate event type of rentals because corporations have extra money they can put towards these events,” Ward said. “Some of these corporations can sustain rentals for months and months.”
That’s some significant income, Ward said, considering it costs up to $3,600 per month to rent one of the Airstreams; day-trippers pay closer to $220 a day.
“Even though we did do that before, this year we’re actually creating specific Airstreams that are made for these events, whereas last year we just used normal models,” Ward said.
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