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You might think of it as Airbnb on wheels. An Okotoks, Alberta, couple are hoping to start an entirely new peer-to-peer market with travel trailers and utility trailers.

The Calgary Metro reported that WheelEstate.ca allows owners of towable RVs to rent them out to other users by the day.

The idea was born in the 2009 economic downturn, according to co-founder Cherie Ball. She and her husband Chad were feeling the pinch.

“We really wanted to go away on a cheap little get away – the Cancun beach vacation was too expensive,” she said.

So they approached a neighbour about privately renting his trailer.

“We found out that you cannot privately rent out your travel trailer – there’s no insurance that covers it unless you buy a commercial policy,” said Cherie.

That’s the problem she and Chad set out to solve, and they did it with one of the most famous insurers in the world – Lloyds of London.

Now people looking to rent out their trailers through WheelEstate.ca have the trailer insured the minute it’s handed over to the person renting it. That person foots the insurance bill per day, and trailers are only insured while they’re rented out.

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