The steady growth of China’s RV and camping market will be reflected at the upcoming All in CARAVANING (AIC) trade fair, to be held at the Etrong International Exhibition & Convention Center in Beijing June 14–16.
According to a press release, the eighth staging of the leading trade fair in China is expecting to see another increase in exhibitors from 700 last year as well as an expansion of the exhibition space to around 398,000 square feet.
“We are very pleased about the development of All in CARAVANING, which shows the rising interest in this type of vacation among the Chinese population,” stated Stefan Koschke, global head of caravaning and outdoor at Messe Düsseldorf. “Our trade fair strategy puts us in an excellent position, and we are therefore very optimistic about the forthcoming AIC. Moreover, as there have been ongoing improvements to China’s infrastructure, we believe that the Chinese caravaning market has amazing potential,”
In addition to the RV, accessories and related travel exhibits, All in CARAVANING will feature an extensive ancillary program. Last year’s record number of visitors is expected to be exceeded again, surpassing the 25,000 mark.
“Companies can only survive in the Chinese market if they help the country to make progress in its economy and technology and if they anticipate and pick up trends. Therefore our trade fair is playing a leading role as a platform for communication and presentation,” said Axel Bartkus, managing director of Messe Düsseldorf (Shanghai) Co. Ltd. Despite the present slight weakening of China’s economy, it continues to be a top market since there is still a substantial demand for high-quality capital goods as well as an appreciation of excellent consumer goods.
One area that will be specially enhanced is the AIC ancillary complementary program, with many hands-on activities for the entire family. “All in CARAVANING has developed into the most important platform for this way of spending a vacation and leisure time – something which is still relatively new in China. This is why we want to use the experience and expertise we have acquired as organizers of CARAVAN SALON (held annually in Düsseldorf Germany) and help companies in the recreational vehicle industry in growth regions. Working with our partners, we have adapted this exciting trade fair theme to Chinese requirements and expectations,” said Koschke.
For further information on visiting or exhibiting at All in CARAVANING 2019, contact Messe Düsseldorf North America; Telephone: (312) 781-5180; E-mail: [email protected]; Visit www.aicshow.com and www.mdna.com.