Alliance Coach RV Sales and Service announced the promotion of Tom Peterson to the position of sales manager at the dealer’s Wildwood, Fla., location.

According to a press release, Peterson has extensive sales, sales management and F&I experience, and will oversee the day-to-day operation of the sales department.

“We are very confident in Tom’s ability to lead the department to the next level and excited to have him on our team,” said Jeff Dillard, Alliance Coach director of sales.

The company reported that plans for expansion to the sales department are in place for the Wildwood facility in part due to the recent acquisition new product lines.