Alliance RV announced the appointment of Bill Martin as vice president of customer service and customer experience. According to a press release, Martin and his team will be tasked with delivering a “best-in-class experience” to Alliance customers and dealer partners. He will also be responsible for engagement on Alliance’s social media platforms.
“We established Alliance RV with a goal to develop a customer service function that helps raise the bar for the industry,” said Alliance Co-Founder Coley Brady. “With the consolidation of manufacturers that has occurred in our industry, we look forward to a much more intimate and transparent relationship with our family of product owners and dealer partners. Bill’s passion for doing the right thing and taking care of customers is undeniable and will help us set new standards.”
Martin began his RV career at Coachmen Industries Inc. where he moved up the ranks to vice president of marketing. He also gained experience on the supplier side of the industry as the sales and marketing director for Atwood Mobile Products. More recently, Martin played a key role in the marketing and customer experience initiatives for Grand Design RV and Jayco Inc.
“It is not a coincidence that our first full-time hire was for customer service,” said Alliance Co-Founder Ryan Brady. “It speaks to the importance that we have placed on enhancing the customer service experience. Having Bill as a partner and leading our customer service initiatives will be invaluable to Alliance RV.”
“I am honored to be a part of Alliance RV Team and have the opportunity to start with a blank sheet of paper as we develop our company from the ground up,” Martin said. “When I met Coley and Ryan it was immediately apparent that they shared my obsession with providing the best RV ownership experience possible.”