Alliance RV announced that Steve Lidy has joined Alliance RV team as vice president of marketing. According to a press release, Lidy will be tasked with all marketing initiatives, including building the Alliance brand and conveying the Alliance story.
“I have a long history of working closely with Steve and it is very exciting to welcome his marketing talents to the Alliance team,” said Alliance co-founder Coley Brady, former vice president of sales and marketing for Heartland Recreation Vehicles LLC. “We are working to create a different kind of RV company and Steve will be a key player in getting our message out to the retail consumers and our dealer partners.”
Lidy joins Alliance RV with 20 years of RV industry experience, most recently as the marketing director for Heartland RV.
“Steve is a great addition to our team as he clearly understands the vision we are working to achieve,” said Alliance co-founder Ryan Brady. “As we build our team it is ‘all about the people’, and we believe the Alliance family values we have established are attracting the best people in the industry.”
“I am inspired by the opportunity to be part of this team of industry veterans with over 200 years of combined experience,” Lidy stated. “Proven leadership and a blank canvas positions Alliance for an aggressive entrance into the market and an epic long-term future that I am excited to be a part of.”