The team behind one of the newest RV manufacturers, Alliance RV, is eager to show off its Paradigm full-profile fifth-wheel to attendees of the 2020 Florida RV SuperShow in Tampa, Fla.
Hosted by the Florida RV Trade Association (FRVTA), the 35th annual “Tampa Show” opens today (Jan. 15) at the Florida State Fairgrounds and runs through Sunday. Often seen as harbinger for the year, show organizers are cautiously optimistic the gate attendance will take another run at last year’s record crowd of 74,286 people.
While one or two models have been displayed at a couple of other consumer shows earlier this year, Alliance RV, founded last summer by several industry veterans, including brothers Coley and Ryan Brady, will have all four paradigm models at the Tampa Show.
The Paradigm hits the market with an MSRP ranging from the low $80,000s up to the mid $90,000s. The line targets the 3/4- and one-ton tow vehicle market and units range from a rear-living model just under 35 feet, up to two models checking in at 40 feet, 4 inches long, with one being a rear kitchen unit. Set atop a drop-frame chassis with a 10-inch crossbeam with torsion-tube reinforcement, all 101-inch wide floorplans are front-bedroom models with three flush-floor slideouts.
Also, the Paradigm features an aluminum-caged box with Azdel rear and sidewalls, fiberglass cap and PVC roof membrane atop wood trusses for better nail and screw retention. Other product highlights include three Coleman Mach 10 NDQ air conditioners, color-coded wiring with schematics, “travel-full” holding tanks, LG smart TVs, residential-sized showers, soft-close cabinet drawers and toilet lids, hinged flip-top end tables with USB ports, dimming switches for LED lighting, and MCD roller shades.
Bill Martin, vice president of customer service and experience at Alliance, noted that the holding tanks are reinforced with 1-by-2-inch box steel cross members. Another differentiator, Ryan Brady pointed out, is the “fresh look” of the exterior and interior aesthetics.
“We went with a light gray color outside whereas most of our competition is tan or cream,” he said. “And then on the interior we went with a carpet-less coach, which is a fresh new look, along with the decor items that we’ve added. We’ve done some neat stuff with our countertops, our hardware, and our cabinetry. We have a nice, two-toned cabinet color scheme in our main living area that we think gives us a differentiated fresh, contemporary look.”
One important note about the development of the Paradigm is Alliance purposefully left out certain elements and refocused the investment into other items or processes that, in their minds, offered more functionality. One example is forgoing a convection microwave — their research suggested most people only wanted a regular microwave — in favor of a residential-sized ovens.
Another example Coley Brady singled out is the lack of HVAC ducts in the ceilings. “The most efficient way to get the cool air into the RV is directly dumping it in. Why do we have to put it through ducts that could shift over time? Plus, ducted AC loses some of the cold because it’s running through a hot ceiling,” Coley Brady said.
“Instead, we’re going with three AC units as standard,” he continued. “That’s 41,000 Btu of cold air dropping straight into the coach. We are confident that we will have the coolest coach out there in the segment. It’s 30% more efficient, according to the folks at Airxcel. Think about that for minute; people in Arizona, Texas, and Florida are the ones who’ll be buying these units. So, they’ll be taking this to the warmer weather climates, and they are going to be able to have a more efficient, quiet and comfortable stay.”
There are probably 50 other examples, Coley Brady added, including lever door handles. Individually, many of these might be small in scope but, taken as a whole, he said, “equal a greater and better product proposition for the end consumer.”