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RV Manufacturing Enterprises LLC, dba Ameri-Camp, Syracuse, Ind., continued its restructuring efforts with the appointment of David S. Raphael as director of marketing and dealer development.
The move follows an announcement on Feb. 14 naming Norman L. Frohreich as vice president of operations, replacing Peter Recchio.
AmeriCamp was purchased last April by a firm headed by Fred Hassan, owner of Florida-based SunCoast RV which operates 16 stores primarily in the southeast.
Ameri-Camp said that Raphael’s responsibilities will include “development of all marketing materials to assist our dealers in the sales of our quality products and the enhancement of our dealer network.”
The company said Raphael brings 25 years of automotive and RV industry marketing, sales and dealer network experience. Previous to this assignment, Raphael was the general manager, eastern region for the Fleetwood Vacation Club.
“Dave’s experience in developing effective and innovative marketing elements and the building of our dealer network will greatly enhance Ameri-Camp’s and our dealers’ future,” said President Michael Bajalia.