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Industry veteran Peter Recchio has founded a new company, Ameri-Camp LLC, which will produce travel trailers and fifth-wheels in a former manufactured home building complex at the north edge of Syracuse, Ind.
The company will position its units “at the higher end of the low-end” of the price range, said Recchio, who is the majority shareholder.
Ameri-Camp currently has 11 employees and its workforce will expand to around 30 when it begins regular production in August.
“We will empower employees to allow them to show their talents and we want a relationship with suppliers to keep them on the leading edge of design (innovations),” Recchio said. “We won’t beat them (suppliers) up on price.”
Ameri-Camp has “over 50 dealers committed” to stock its units, and Recchio believes his company’s dealer agreements will build a loyal dealer body.
“Our dealer agreements will guarantee broad and distinct territories and we will be a clone-free company,” Recchio said. “We will have long-term relationships, three-to-five year agreements that will build dealership value.
“We will have a strong emphasis on warranty, territory, transferability and term,” Recchio added.
Ameri-Camp’s goal is to win a Quality Circle Award from the Recreation Vehicle Dealers Association (RVDA) every year, beginning in 2003. The RVDA’s criteria for winning a Quality Circle Award “is our mission statement,” he said.
In addition to Recchio, whose title is president, Ameri-Camp’s management team includes: Walt Mason, director of sales & marketing; Carl Slabaugh, director of purchasing; Mel Yutzy, director of manufacturing; Mark Dunithan, director of engineering; Scott Wenger, controller, and Jim Davis, sales.