ARI Network Services, Inc., provider of the lead management tool FootSteps, today (Feb. 9) announced that it has signed a multi-year reseller agreement with Exuma Technologies, makers of DockMaster and RVMaster.

According to a press release, under the terms of this agreement, ARI and Exuma will integrate their products, and Exuma will resell FootSteps Essentials and Professional to its current and future customers in the marine and RV Industries.

“Our goal is to provide the best solution for marine and RV businesses to automate and integrate all aspects of their operations – service, parts, inventory, sales, fixed operations and accounting,” said Cam Collins, president of North Palm Beach, Fla.-based Exuma Technologies. “Our decision to enter into an alliance with ARI was simple. We have the same goal: help make our dealers even more successful. We are confident that our dealers will quickly capitalize on the competitive advantage FootSteps lead management and nurture marketing adds to DockMaster and RVMaster.

“We welcome this opportunity to provide Exuma customers with an end-to-end solution that will help them capture qualified leads and convert them into sales,” said Roy W. Olivier, president and CEO of ARI. “ARI is pleased to announce its strategic alliance with Exuma. The combination of FootSteps and Exuma’s dealer management systems is very powerful. It will help dealers streamline their lead management processes to drive sales and profits.”

FootSteps Essentials is an affordable, easy-to-use lead management solution. It helps dealers convert more opportunities into sales by automating a consistent lead nurturing and communication strategy and efficiently managing the sales process. FootSteps Professional is a more feature-rich version of the award-winning solution primarily designed to support the more expansive needs of dealers with multiple locations, many users, and multiple user roles.