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You’ve seen them at Home Depot, Wal-Mart and probably at your local grocery store – touch screen computers that allow you to pay for your purchases without the assistance of a cashier.
Now imagine what it would be like if campground check-ins were just as easy. Guests could pull into your park at any hour of the day or night and check in electronically on their own, using a self-service kiosk.
This is the concept behind the new “Coast In” self service automated check-in kiosk currently being developed by Zion Inc. of Scottsdale, Ariz. “Our goal is to bring some consistency to the (campground) industry,” said Zion President and CEO Doug Chase, adding that his new product is being tested at several campgrounds and should be available to private campground operators by next summer.
Pricing for Zion’s self service check-in kiosk has yet to be determined. However, Chase is convinced that campground operators will want to invest in it because it can reduce or eliminate lengthy check-ins, which can inconvenience guests, particularly after they’ve already spent several hours on the road.
“The benefits to the campground operator are happier customers and increased efficiency,” he said, noting that his company conducted market research at a Family Motor Coach Association (FMCA) rally earlier this year and found strong consumer interest in the company’s self-service check-in kiosk. “Even the older generation was embracing the product,” he said.
While Zion’s self-service check-in kiosk is not intended to replace front desk staff, it could lessen the need for additional peak season help in some parks, Chase said. “Our goal is to increase hospitality,” he said, “not reduce head count.”
And while the kiosk’s primary function will be to process campground registrations, the system is also being designed to provide travelers with information on local RV services, restaurants and other businesses.
Chase says his self-service system would complement existing reservation technologies utilized by private campgrounds and RV parks across the country.