Arterra Distribution, the RV division of the WFCO group, recently partnered with Dealer Resources Group (DRG) and Shepherd Sales to be the new aftermarket sales rep group for the company’s line of power products.
With a staff of 17 people, including one Master Certified Technician, DRG and Shepherd Sales will provide sales coverage, training, store planning, and customer service on behalf of WFCO throughout the continental U.S. In addition to sales and training, DRG offers free store planning and merchandising expertise to dealers, helping them increase their customer interest and their sales, according to a press release.
“We’re very excited to add Arterra Distribution as a partner,” says Bob Barber, President of DRG. “Their line of converters, transfer switches, and other power products in WFCO Electronics is a great compliment for our diverse portfolio. We’re looking forward to promoting them in the dealerships.”
With 20 years of experience, DRG works with several RV-related companies at the aftermarket level, including Carefree of Colorado, Airxcel, Torklift International, Winegard, BAL Products, and Valterra.
“We are delighted to be partnering with DRG and Shepherd Sales,” said Rich Dotson, president of Arterra Distribution. “Their extensive experience in the RV aftermarket and proven track record of success in sales, partners well with our team as we respond to growth within and outside of the RV industry.”