The National Association of RV Parks and Campgrounds (ARVC) is reintroducing a public relations campaign for its 3,900 members, having selected Yesawich, Pepperdine, Brown & Russell (YPB&R), of Orlando, Fla., to conduct a six-month public relations and publicity initiative.
The campaign’s primary PR focus will be to generate heightened awareness and media coverage for the results of a national psychographic and trends study of American RVers and campgrounds entitled “The American Camper: Profiles and Perspectives.”
That study of 1,602 adults completed recently by YPB&R, a well known marketing, advertising and public relations firm specializing in travel, association and leisure industry clients, concludes that an estimated 10% of American adults are campers while 4% of the American public owns an RV.
The study, in which half of the respondents were RV owners described as active campers, found that fully 80% of the active campers have Internet access while 60% of those active campers have access to high speed Internet. Roughly a third of those surveyed campers and RV owners make campground reservations online directly with the parks of interest to them, while 20% book online reservations through other camping-related websites.
When asked to explain where they camp, reports YPB&R, whose clients include the American Association for Nude Recreation (AANR), the Florida Concrete & Products
Association (FC&PA) and the Cozumel Tourist Association, 52% of the active campers said they stay in private parks while 39% stay in public parks. Conversely, 58% of RV owners were more likely to stay in private parks vs. 33% in public facilities.