The National Association of RV Parks and Campgrounds (ARVC) announced two leadership promotions as David Basler was named vice president membership and marketing, while Paula Horwitz will serve as executive director, education and events, for the ARVC Foundation.
According to a press release, Basler has more than a decade of experience in association and membership marketing. He was hired in March 2018 as senior director of marketing and communications and in October, he also accepted leadership of ARVC’s membership department.
“Since joining our team a year ago, David has brought his deep experience in marketing and membership development to heightened levels at ARVC,” said President and CEO Paul Bambei. “His measured and effective leadership style, combined with his desire to bring our members the very best in customer service, money-saving benefits, and technological enhancements to all of our marketing channels, has been truly superb.”
Horwitz, who has more than a decade of experience in adult education and the creation of online learning, was hired in July 2018 as senior director of education and events and executive director of the ARVC Foundation.
“Paula’s unbridled energy and passion for adult education has been a joy to watch,” said Bambei. “Her vision to bring ARVC members a convenient, easily accessible educational platform that blends the very best of online and in-classroom techniques is creating an interactive program that is not only efficient and engaging, but cost-effective for members as well. I’m delighted to see the responsiveness she’s receiving from every corner of ARVC as her talents become known.”
Under Bambei’s leadership, Basler and Horwitz are working with the ARVC team to communicate the value of the ARVC membership experience, build a stronger more engaged community, offer educational opportunities and reinforce the organization’s position as a leader in the outdoor hospitality industry.