The National Association of RV Parks & Campgrounds (ARVC) has obtained financial support from the Recreation Vehicle Industry Association (RVIA) to fund a study of the nation’s RVers and campers use of RV parks and campgrounds.
During ARVC’s April board of director’s meeting in Kissimmee, Fla., members unanimously agreed that the consumer research project was vital to industry growth and pledged the association’s financial support.
Following a meeting with outgoing RVIA President Dave Humphreys, ARVC President Linda Profaizer addressed the RVIA Board of Directors during Committee Week in Washington, DC. In a unanimous vote, the RVIA board on June 9 approved a request from ARVC to help fund the proprietary research project, pledging $50,000.
ARVC Chairman Jason Sheaffer stated, “The ARVC board and membership welcomes the support and generosity of RVIA to enable us to conduct this important research for our sector of the industry. We appreciate the spirit of cooperation under which it was given and it reinforces the unity in our industry.”
The study will be conducted by Yesawich, Pepperdine, Brown & Russell (YPB&R) in Orlando, Fla., one of the country’s top research firms monitoring trends in US travel. The in-depth telephone interview-based study for ARVC is slated to be conducted within the next few months.
“This is a phenomenal opportunity for the outdoor hospitality sector of the travel industry to conduct its own proprietary research and to release a study to both the RV and travel industries that we are proud to hang our hat on,” said Profaizer.
In addition to the financial support pledged by the RVIA and ARVC’s boards, members of ARVC’s Business Forum have stepped up to individually offer additional monetary assistance.
ARVC said the study will provide insight into forces that affect the camping business including: changing buyer behavior and social values, shifting population demographics, Internet impact on leisure decisions, interest in family-based vacation options, travel intentions, emerging social values, the impact of vacation ownership options on camping, the importance of “spare time,” and the growing impact of ethnic travelers on the vacation market.
“The research data gathered by this study, ” said Profaizer, “will help our industry to better carve its niche in the travel and tourism business in this country and will hopefully give us a much stronger voice when we are able to show how our industry is poised to meet the needs of not only today’s, but tomorrow’s leisure travelers.”