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The National Association of RV Parks and Campgrounds (ARVC) will host its annual In-Sites Parks & Paddles Convention & Expo, Dec. 1-4, at the Westin Savannah Harbor Resort and the Savannah International Trade & Convention Center in Savannah, Ga.
ARVC President and CEO Linda Profaizer and other top ARVC officials will review and update key initiatives over the past year, including progress on a strategic plan that will be implemented over the next three to five years. Key points in the plan include:
* Improving the levels of cooperation between ARVC and state affiliates.
* Making ARVC more of an indispensable resource for education, networking, industry knowledge, marketing assistance and business services.
* Positioning the national trade association for private RV parks and campgrounds as a recognized and credible source of information for the RV park and campground business.
* Generally making ARVC a powerful advocate for RV parks and campgrounds across the country.
ARVC also will offer an overview of the ARVC-Woodall’s campground occupancy survey launched this year. The first-of-its-kind program is designed to help raise the profile of the campground sector by calling attention to the economic benefits that private parks provide to their communities and providing some tools with which national economic analysts can work.
Participation in the survey, overseen by Michigan State University, is open to all North American campground operators, regardless of whether they belong to ARVC.
The information provides campground operators with regional benchmark statistics against which they can measure their parks’ performance. This data also provides ARVC with credible statistics that can be used in meetings with travel industry officials and news reporters across the country.
Other areas that ARVC will cover during the meeting include:
* Organization: ARVC’s Governance Committee has progressed in its thinking about the size of the trade group’s board of directors, which it is considering reducing from its current membership of 30.
* CPO Administration: In response to campground operators’ complaints in recent years about problems involving the administration of ARVC’s Certified Park Operator (CPO) program – specifically, glitches with the recording of credits earned through the program – ARVC’s leadership has instituted database enhancements and administrative improvements.
* Campground Marketing: ARVC has taken a number of steps on the marketing front this year, including setting up a task force to examine ways to improve the marketing power of the GoCampingAmerica website.
*Improved Industry Relationships: ARVC has made improvements in its working relationships with state campground and RV associations, including RVIA and RVDA.
Profaizer said challenges in the year ahead include persuading more campgrounds to participate in the national occupancy survey and to support the national GoRVing campaign.