Australian-based RV rental firm Apollo Tourism & Leisure is targeting “grey nomads” and backpackers in the U.K. and Ireland after a buyout of Camperco, which operates a fleet of 200 vehicles and offers Apollo a “springboard” for European expansion.
Australian Business Review reported that Apollo chief executive Luke Trouchet said that Camperco was one of the largest independent motorhome rental operators in the U.K. and Ireland, and had been acquired for $8.2 million.
Camperco operates the Bunk Campers brand which has European outlets in Belfast, Dublin, Edinburgh, Glasgow, London, Birmingham and Leeds.
The acquisition delivers a physical presence in the U.K .and Ireland for the $270 million Apollo for the first time, Trouchet said, adding it was a further step in the strategy of becoming a global player.
“This acquisition will further strengthen our position as a global operator of RVs and allow further expansion into Europe,” Trouchet said.
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