AutoWeek, Four Winds International Corp. and Camping World Inc. today (June 10) announced their partnership for the Rock ‘n’ Race AutoWeek.com Summer of Love Tour 2009.
For the next two months, AutoWeek editors will tour the country visiting uniquely American events — and writing about them — from the comforts of a 32-foot-long Serrano motorcoach supplied by Four Winds and Camping World, according to a news release.
“It’s an excuse to climb into an all-time great ride, go to the hottest music, car and race venues in North America, step into some of our readers’, listeners’ and viewers’ lives and truck it on down the road,” says Dutch Mandel, AutoWeek editor and associate publisher. “The idea began with the epiphany that this year marks the 40th anniversary of the original Woodstock festival. While some of our readers were there in body and mind, we all attended Woodstock in spirit. And let’s face it — music and cars go so well together that this was a natural.”
The tour will include inside access — and on-site reporting — from great music festivals, car shows and races.
Some of the stops:
- Bonnaroo Music Festival – Manchester, Tenn., June 11-14.
- NASCAR Camping World Truck Race – Loudon, N.H., June 24-28.
- Rothbury Music Festival – Rothbury, Mich., July 2-6.
- Blue Oyster Cult Concert – Clarkston, Mich., July 8.
- Michigan Softball World Series – Croswell-Lexington, Mich., July 9-22.
- NASCAR Camping World Truck Series – Indianapolis, July 23-26.
Four Winds International, based in Elkhart, Ind., is a manufacturer of Class A, B and C motorhomes and has been building motorhomes since 1992.
Camping World, based in Bowling Green, Ky., is America’s largest direct marketer and specialty retailer of recreational vehicles and outdoor camping accessories and services.
AutoWeek magazine is America’s fortnightly automotive-enthusiast publication based in Detroit, Mich., and is one of more than 30 titles published by Crain Communications Inc.
Camping World is affiliated with Affinity Group Inc. (AGI) which publishes RVBusiness and RVBUSINESS.com.