Baby Boomers are not unified in their attitudes about RVs and they are apt to become more like their parents as they get older, according to a research commissioned by Affinity Group Inc. (AGI), parent of TL Enterprises, published of RV Business and RVBUSINESS.COM.
Also, contrary to conventional wisdom, boomers think of themselves as do-it-yourselfers, according to the study conducted Angus Reid Group on behalf of AGI.
“I almost classify the main message of the study as being that the industry should not be trying to sell an RV lifestyle, but rather positioning RVs so that they enhance the lifestyle of people at various stages of their lives,” said John Ward, senior vice president of Angus Reid.
“It may seem obvious, but younger RVers are different than older RVers, even within the Baby Boom group.”
The study involved Angus Reid conducting 2,028 phone interviews between April 27 and June 10. The sample group included people who intend to buy an RV within the next five years, and others who do not.