baird_new_logoEditor’s Note: Robert W. Baird & Co. regularly compiles and reports monthly RV data as they are released. Here is the firm’s latest take on the September motorized sales figures from Statistical Surveys Inc.


Motorhome retail fell 24% in September. Class A registrations decreased 27% while Class C registrations fell 19%. Motorhome demand remains weak but shipments are beginning to come into line with retail as the dealer destocking trend has run its course. Conditions remain difficult, but we expect a robust wholesale recovery as demand improves and dealers replenish inventory at a more normal rate.


  • Motorhome registrations fell 24% in September. Class A registrations fell 27% to 907 units, while Class C registrations dropped 19% to 578 units.
  • Gas/Diesel. Class A-Diesel registrations fell 32%. Class A-Gas registrations fell 23%.
  • Retail SAAR. The seasonally adjusted annual rate of motorhome retail registrations for September was 16.5K units, down from 18.5K units in August.
  • Dealer inventories. Retail remains below wholesale, indicating further dealer destocking of motorhomes in September. However, we believe the destocking trend has run its course and expect more normal replenishment rates going forward, driving improved wholesale shipment results.