Best RV Center donated $14,000 to United Way chapters throughout Northern and Central California during a fundraising drive in January. The donations were made based on sales for that month with $100 donated for each RV sold.
According to the Central Valley Business Journal, United Way employees and volunteers were on site at the dealership’s Turlock location every Saturday to promote, thank and inform customers about the event.
The dealership sold 140 recreational vehicles. The United Way of Stanislaus County received $9,600 of the total. The rest of the funds were split among United Way agencies in Sacramento, San Joaquin, Merced and Fresno counties.
“It was a “win-win” for all,” said United Way of Stanislaus County’s President and CEO Francine DiCiano.
The fundraiser tracked sales from customers in all participating counties and donated the money based on the customers’ ZIP codes. For example, all purchases made by customers with a Stanislaus County ZIP code benefitted the Stanislaus County location.
“We have done this for years,” Best RV Center accounting manager Alicson Marchitiello said of the donation format. “This is the first year with United Way.”
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