Blue Bird Coachworks, a division of Blue Bird Corp., recently announced that it is offering limited factory-direct distribution for its 450 LXi motorcoach, beginning this month.
According to a press release, the decision to add a factory-direct distribution channel is part of the Fort Valley, Ga., company’s broader efforts to offer its high-end Class A coach at the most competitive price.
“The efficiency of factory-direct sales will allow Blue Bird to offer our customers the finest motorcoach with the best service at the most attractive price,” said Fred VanDenBerg, Blue Bird Coachworks’ director of motorcoach sales and marketing.
The factory-direct distribution program supplements existing LXi coach sales and service currently provided by Blue Bird’s dealer network, which includes: Holland Motor Homes in Holland, Mich., and San Diego, Calif.; Motor Home Specialists of Alvarado, Texas; and Parliament Coach Corp. of Clearwater, Fla.
Bluebird said the 450 LXi coach will maintain a competitive price structure with the company’s distributors and the factory-direct sales program.