Blue Ox racecarJay Robinson Racing and Blue Ox Products jointly announced  that Blue Ox Products will serve as the primary sponsor of the No. 28 car driven by Kenny Wallace in the NASCAR Nationwide Series race Feb. 13 as part of NASCAR’s 2010 opening weekend in Daytona, according to a news release.

Blue Ox, of Pender, Neb., is a leading manufacturer of recreational vehicle and towing industry supplies and accessories. With the strong roots and legacy of Blue Ox tracing back to 1926, NASCAR teams and officials know well the excellence of Blue Ox vehicle accessories, from gooseneck hitches to weight distributing hitches and from towbars to track bars.

“We’re privileged to be the primary sponsor for Kenny Wallace and the No. 28,” said, Jay Hesse, Blue Ox CEO. “Kenny has been a valued member and supporter of the RV Industry and Blue Ox Products for several years. Vice President Ellen Kietzmann and I are thrilled to be able cultivate our longstanding relationship with Kenny.”

“We are thrilled to have Blue Ox on board as primary sponsor for the opening 2010 NASCAR Nationwide Series weekend in Daytona,” said Jay Robinson, owner of the team. “Blue Ox has been a valued partner to NASCAR and Daytona International Speedway for several years and we hope this race sponsorship will lead to continued opportunities with the leading recreational vehicle and towing company in the future.” Jay added: “We have teamed in past seasons, and we are excited to have them join with us again this year. It will be great to have them partnered with Kenny Wallace behind the wheel in Daytona of our Blue Ox No. 28 Chevrolet.”

“I’m looking forward to this season’s start at Daytona, and giving Blue Ox a solid run. Our opening weekend is always an exciting, really competitive time, and I certainly will be backed by a solid company, in the Blue Ox No. 28,” said driver Kenny Wallace. “It is always a pleasure to represent a well respected company like Blue Ox.

“Blue Ox has a longstanding reputation for producing quality hitches and tow bars from a first class quality organization. While looking at the blue on white primary sponsor Blue Ox decals for his Daytona Nationwide car. I will do my very best to ‘get hooked up’ while drafting in the No. 28 Chevy. I’d like to give the outstanding Blue Ox company a good finish; and hopefully give them something to cheer about this opening weekend at Daytona.”

The racing team gets their first shot at the Daytona International Superspeedway on Thursday, with two Nationwide Series practice sessions. Qualifying is on schedule for Friday at 3 p.m. with live coverage on ESPN2. This year’s Nationwide Series DRIVE4COPD 300 Daytona race begins at 1 p.m. Saturday, with pre-race coverage starting at noon on ESPN.