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Sound Storm Laboratories, a division of BOSS International Group and sister brand of BOSS Audio Systems, hired Greg Orlando as brand manager. According to a press release, he will be responsible for products across multiple markets.

“SSL is growing and we needed to expand our team by adding someone not just with experience across multiple categories, but also with a passion for the industry,” BOSS International Group Vice President Sales and Marketing Doug Kern said. “Greg fits the bill and is settling in perfectly at SSL in this position. We are excited to have him on board.”

Orlando has more than 25 years experience in automotive, powersports and audio. He has worked for SSV Works, Scosche Industries, Borla Exhaust, Turbonetics, and Vortech superchargers.

“I’m a true audio enthusiast and I’ve worked with customers of all sizes,” Orlando said. “SSL and its sister brands at BOSS International Group have a long and respected history, and I am excited to be a part of the team.”