Tallahassee, Fla.-based BowStern Marketing Communications has initiated research for its 2018 RV Consumer Survey.
Headquartered in Tallahassee, Fla., the marketing firm services the RV industry and represents clients from across the nation, according to a press release. To ensure the company is using the most effective tactics for their clients, BowStern periodically conducts a survey of RV consumers from across the United States focusing on the use of technology, travel trends, resort/park preferences and use of social media.
Industry leaders who are interested in this survey can submit questions throughout this week. The online survey is set to launch this month.
“Our team has extensive experience marketing to RV consumers, but we understand that both the industry and the consumer are constantly evolving,” said Tom Derzypolski, president and co-founder of BowStern. “This survey will provide us with the most current data available about consumer habits and desires and will influence strategic marketing recommendations. This approach not only ensures that our tactics are effective but also helps us be good stewards of our clients’ marketing budgets.”
The survey will be limited to 20 questions. To submit a question for consideration in the 2018 study, email the request to Derzypolski at [email protected]. For more information visit www.BowStern.com.