Braxton Creek RV announced the launch of the company’s newly redesigned website as well as a new company logo and tagline, according to a press release.

In a recent letter to both dealers and potential dealers, Braxton Creek CEO and shareholder Jim Jacobs stated, “You might also notice the new Braxton Creek logo, as well as our new tag line, ‘Family Values Run Deep.’ We believe the new logo design is a strong and memorable introduction to the product, and our tag-line speaks to the core of our business philosophy, and the way our folks at Braxton Creek feel about their company. We are truly a different kind of RV company and believe this tag line is a great reflection of that difference.”

According to Jacobs, there were a couple of primary goals for the new website.

“First, we wanted the site to be very lifestyle-oriented, addressing the aspirations of the RV consumer, while being easy to navigate making it easy for a customer to find their closest dealer, and most important, inspire the consumer to get outside with their family,” Jacobs said. “At the same time, we wanted to build on the Braxton Creek story. We feel like this new website, clearly tells our story,” Jacobs said.