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Byerly RV, Eureka, Mo., has increased its sales by 2 1/2 times in the last five years making it, most likely, the largest St. Louis area RV retailer, according to the St. Louis Business Journal.
Byerly RV had $16.5 million in sales in 2003, which probably puts it at the top of 40 or so RV dealers in the St. Louis metro area, the Business Journal reports.
The full-line dealership has 30 employees and Russ Patton, owner and president, sees more growth ahead.
One reason for the company’s growth was its move five years ago from a three-acre site in Des Peres, Mo., to its current seven-acre location in Eureka.
Now, Patton said, “We’ve almost outgrown it.”
Byerly RV also is in the market for sales and service people, but Patton admits they are hard to find in the St. Louis area, so he looks for people who have experience taking care of both homes and autos.
As has become standard operating procedure among RV dealerships, Patton sells the lifestyle of the road. The Byerly RV showroom has huge, hand-painted murals, each with a scene from the road, framed by an RV window. Although the developed part of the Eureka site is now full, Byerly RV has more than four acres available for expansion.
And though Byerly RV has some diesel pushers priced as high as $300,000, Patton said the company has benefited from the fact that a large number of households in the St. Louis area own sport utility vehicles (SUVs). “It’s made selling easier. We don’t have to tell people as often they will need a new car,” he said.
Byerly RV was founded by Walter Byerly in 1948 as a trailer manufacturing company. Byerly sold the business to Russ Patton’s father, John, in 1967, when Russ – then 59 – was serving in the Marine Corps.
For the future, Patton is stepping up marketing activity through the dealership’s website, www.byerlyrv.com, and increasing its rental business.
Byerly RV also publishes Outpost Magazine three times a year, Patton said.